Advertising

Similar to the idea of one laptop per child, the American Association of Dentists is launching a new print campaign centered around Apple’s popular iPhone revolution.

The ad campaign is designed to encourage regular teeth cleaning while making a ridiculous spectacle out of the most profound innovation of 2007.

The marketing director off AAC, Maury Feingold, quotes,

“Teeth cleaning is a painfully boring subject that most people would rather ignore like Windows Vista, I wanted to make clean teeth exciting, memorable and sexy chic. iPhone was my quick-fix strategy, I think the new ads are fabulous.”

I must admit, by comparison the new ad is quite an improvement over the last AAD campaign that included disgusting close-up photos of horses with garbage in their teeth to promote flossing. However, using the iPhone as this particular ad campaign may have been an idea by a desperate person.

At the same time, I like that they have used my favorite device. More power to them!

After turning down the iPhone, Verizon has been confident in their abilites to combat AT&T but they have recently extended their campaign of global domination, err, continuing to be America’s leading wireless service.

AT&T, can you hear me now? Good!

Blogged On My iPhone

First post of my challenge, wasn’t too bad, just a small post and according to my Spell Checker only Verizon is spelled wrong.

What do a Ballet dancer, Airline pilot and Broadway Theater producer all have in common? They all use iPhone!

The three talk about how the iPhone has impacted their lives. Kristin Sloan, the female user, is the editor and founder of TheWinger.com - a site devoted to ballet dancing. She slides in a little information about the iPhone and then it is all about her site.

The third spot features Broadway producer Ken Davenport, who announces his new play “My First Time,” and mentions a fansite which we’re obviously meant to visit--I did.

I think out of the three, the Airline pilot came off most convincing, with his casual flair and real-world usage scenario.

Check them out yourselves. They are somewhat self-promoting. These ads have a very nice touch; Very subtle.

It is very ironic to me that Steve Jobs made such a big deal about how the iPhone brings the “real internet” to your phone, yet most people are designing websites optimized for the iPhone. Apparently people just don’t like to tap zoom or scroll as much as they like to just view narrow websites optimized for other mobile devices.

At least that’s what Warner Brothers must think as they hired the advertising agency, Crew Creative to create an online promotion and iPhone optimized website for their new movie, “I Am Legend” starring Will Smith.

According to The Hollywood Reporter, “The iPhone user will be directed automatically to the custom iPhone site, which includes a synopsis of the film, photo gallery, custom iPhone wallpapers, an RSS feed and a link to an iPhone-compatible trailer on Apple.com.”

Sadly, this looks like just a publicity ploy. Custom iPhone wallpapers does not make an iPhone website. It’s a shame too, as this movie does look legitimately hardcore.

Here’s what I think movie companies should do. If they truly want to do an “iPhone” site, they should have played with… more...

There are new iPhone commercials hitting the airwaves in the U.S. and they are like no other iPhone ad we have seen. Each new ad features one person standing in front of a black backdrop talking about why they like their iPhone. I saw two versions of these new spots yesterday while watching football on CBS. One of them featured a guy talking about why Visual Voicemail is so amazing. The other talked about how owning an iPhone meant that he didn’t have to carry a camera, iPod, and phone everywhere he goes.

Sure these ads sell the iPhone’s unique value propositions to the masses, but they also say a lot about the current state of Apple and the public’s perception of the iPhone. These are normal looking guys--not snobby looking, black shirt wearing “cool” guys. The end of each ad features the person walking off set which turns out to be a black backdrop standing in the middle of a street. It has many similarities to the current Kleenex ads where everyday people it on a couch and spill their guts, and cry their eyes out to a complete stranger. These… more...

Who would’ve thought that even with the millions splurged on its wireless network in preparation for the iPhone that AT&T is dropping “the fewest dropped calls” campaign.
Can you hear me now?

The marketing campaign started in March last year but it was flawed from the getgo.
The irony is that the Ads were based on a report by Telephia that clearly stated AT&T was not the most reliable network. Even funnier was AT&T’s competitor T-Mobile was the only one capable of claiming the title of “fewest dropped calls”.

Since Cingular and now AT&T has taken some legal flack over it they are now dropping the slogan (like its hot) because almost good is good enough.

Via: Digg

Advertising and the Internet go hand in hand but when you decide to go mobile a massive problem erupts. How do you optimize ads for mobile devices and how do you make it effective? Acuity Mobile has a solution and it may appeal to iPhone users.

The platform relies heavily on popups and user information to create effective advertisements without being intrusive. It can be summed up like this: selective ads are aggregated to you based on what you are doing and where you are.

I know ads are a touchy subject amongst some but the platform seems like it has a future especially on the iPhone. If you’re an iPhone user you know how much data it likes to take from you, mail, contacts, media, maps , etc. This is all readily available to advertisers and the aspect of using Google Maps to generate the basis of what ads you see along side personal data is a very good idea but intrusive.

However I do like the possible integration of Google Maps (should this even come to the iPhone) in that if you… more...

While we have been tossed around the rumor mill concerning the iPhone’s upcoming European launch, we still have news coming about on possible carriers and this time it is O2 and Vodafone.

Whether this rumor holds any weight has yet to be determined but could be false even though a popular retailer is running with this.

The closest thing we have to anything official is that O2 may have won an exclusive contract with Apple to carry the iPhone. While this has yet to be confirmed it is all we have.

However there was a brief posting at Mobiles.co.uk (now pulled) that listed the iPhone for O2 and Vodafone. The link for an O2 iPhone had appeared here and a Vodafone iPhone here

Currently the both links redirect to http://www.mobiles.co.uk/lg-prada.html displaying the LG Prada on either network. It just goes to show that even online retailers can fall victim to online rumors.

Via: MacNN

Here is a great video detailing the new ad unit available specifically for iPhone users. Imagine viewing a Starbucks ad on your iPhone’s Safari browser and after entering your zip code, it pulling up the closest Starbucks locations on the Google Map feature on your iphone. Cool.

According to the guys at AppleInsider… New iPhone ads have appeared on Apple’s website… A blurb:

“Here’s an idea,” Apple suggests in the first ad. “Instead of carrying an iPod and a phone, why not carry an iPod with all your favorite music and your favorite movies in your phone?”

Apple’s specialty seems to lie in subtle, yet eloquent commercials… The first iPhone ads were great in the sense that no words were needed… Let the iPhone and the finger to the “talking.” It seems as though Apple is putting more commercials out there, even for the Mac… Apple seems to be leveraging their advantages quite nicely… So what do you think of the new iPhone commercials? Check out the whole scoop from AI here.