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A $99 iPhone is a bad idea- Forbes

Posted February 12, 2009 10:42 AM by Chris Seibold
Categories: Business Hardware 

You’re familiar with the $99 iPhone rumors that refuse to die but you might not know that the idea isn’t universally loved. Some folks that focus on the business side of Apple think the idea of a $99 iPhone is ludicrous. Take Brian Caulfield at Forbes for one. From Brian’s article:

The problem: With consumer spending declining to its lowest levels since 2002, a cheap phone could damage Apple’s sweet iPhone business. “The economics of an entry-level iPhone appear less attractive when factoring in iPhones/iPod cannibalization,” Abramsky wrote. “Apple must sell three $99 iPhones to replace gross profit from one 3G iPhone.”

Here’s a tip for both Brian and Mr. Abramsky: If the $99 iPhone comes out Apple won’t be worried about cannibalization. Apple is a crafty company, you’d think that the Mac mini would be an iMac eating macine but Apple has set things up so that the only people who buy the Mac mini are… Well, hardly anyone buys a mini. One would expect the same with a less profitable iPhone. The low price gets people in the store but no one goes for the base model. Heck how many people do you know who rocked the 4GB iPhone?

 

Comments

  1. I did , haha ! and with CASH lol…Yaas, i roll like that . Iz i a fat cat er wat!!! 4GB did enough for me , but yes i understand what you are saying. Great artical thank you.

    Posted by Mic on February 12, 2009 6:46 PM
  2. I’ll tell you mic I went to the AT&T store the day the original iPhone came out. And while I was waiting I got talked up to the 8 GB model by the crowd.

    Posted by Chris Seibold on February 12, 2009 7:21 PM
  3. Yes , I think you got the better?? However, it is right how you chose to use it. All I knew on that day was I was getting z iphone !, and I have such a great time on this mood brighting box haha! Yes now I wish I would have this 32GB big boy ~never to worry! Peace!

    Posted by Mic on February 13, 2009 2:22 AM

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