The App Store is a weird place. you’ve got a bunch of developers trying to sell and a bunch of people worried that unless prices increase the developers won’t be able to keep developing. That’s kind of a rare thing, usually consumers don’t worry about the providers staying in business, they generally want stuff as cheaply as possible. This kind of thing is generally self correcting, at least if you buy into the Invisible hand theory.

Invisible hand or not developers are faced with the challenge of making their apps more popular. The most obvious ways is too make the apps cheaper. That seems to be what is happening according to a report from Business Insider. The report states (with a nice graph and everything) that the average price of the top 100 app has declined from $3.15 to $2.55. Clearly developers aren’t as clever with marketing as they are with programming. But don’t worry, someone will figure it out and create a new model. Some weird model where the product is valued much more than the competition. But for now it is kind of a buyers market at the App Store.

And it must be old sitcom day on iPhone Matters because the prices seem to reflect this bit from WKRP