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App Store Reviewing Policies Revealed

Posted August 23, 2009 6:00 AM by Tanner Godarzi
Categories: App Store Apple 

image  After Apple filed it’s response to the FCC, it’s App Store reviewing policies have been revealed, which give more insight into the highly veiled App Store.

According to Apple there are more than 40 full-time reviewers overlooking App Store submissions and updates while an executive board that meets weekly to discuss App store policies and escalated issues. However, this quote by Apple sums up the core breakdown of the App Store:

95% of applications are approved within 14 days of being submitted. Apple generally spends most of the review period making sure that the applications function properly, and working with developers to fix quality issues and software bugs in applications. We receive about 8,500 new applications and updates every week, and roughly 20% of them are not approved as originally submitted. In little more than a year, we have reviewed more than 200,000 applications and updates.

Mike Ash of Rogue Amoeba did some math on the numbers released by Apple and gave a basic run down of what kind of process goes behind approving Applications and updates to the App Store.

There are 8,500 App Store submissions each week. Each submission gets reviewed twice, so there are 17,000 reviews per week. There are “more than 40″ full-time reviewers; let’s give Apple a nice cushion and say that this means 45. Let’s also assume that these reviewers work a standard full-time 40-hour work week. With 17,000 reviews per week and 45 reviewers, that means each reviewer performs 378 reviews per week. At 40 hours per week, this is 9.4 reviews per hour, or one review every 6.4 minutes.

In addition, Marco Arment speculates that much of the App Store’s reviewers are non native English speakers likely working offshore from the US.

I expected the review staff to be bigger. But it probably is. There could be 41 full-timers and 40 more part-timers. There’s a lot of evidence to indicate that most (if not all) of the front-line reviews are by non-native-English speakers and on schedules that strongly imply that they’re offshore. This may be the cause of a lot of the frustrating rejections in which the reviewer didn’t understand something about the application or description that seems clear to most Americans.

For developers who slave over the work creating a quality product, it all comes down to the decision of two people who spend around 13 minutes on your work.

Via: The iPhone Blog


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