AT&T Improve Service To Customers’ Delight
AT&T’s spotty services has been the biggest gripe every iPhone user has had from time to time but the cellular carrier is making major steps to improving the quality of its service in major areas.
AT&T has begun rolling out additions to its wireless spectrum through the inclusion of the 850 MHz band. The addition of the 850 MHz band should dramatically improve 3G connections and help strengthen AT&T’s data network which has come under scrutiny for being inadequate to handle the carrier’s massive amount of iPhone customers. The rollout has started in Atlanta, Georgia with the addition of 540 new cell sites. Additional sites that have already received a quite upgrade are Fresno, San Diego, Stanton, San Francisco California and Las Vegas Nevada AT&T has also semi acknowledged it’s somewhat flimsy data network by asking Apple to not approve Apps that could use up massive amounts of bandwidth such as Skype and SlingPlayer and are restricted to a WiFi connection for data.
AT&T’s vice president and general manager, Keith Holmes, was ecstatic about the enhanced 3G rollout:
“We’re enhancing our network every day to help customers do more with and get more from their wireless connections.”
I’ll be the first to respond to this by saying this last week has been the worst cellular phone service I have had in 10 years. I have dropped calls and on Monday for a full hour, was unable to receive or make ANY calls or data connection. I live in a college town with undoubtedly many iphone-owning college students, but it is laughable to sell a cellular phone plan that the customer service reps admit “30% of calls are being dropped” by everyone. Maybe we need a 2 tiered plan: a cheaper one with this kind of unreliable service for those that don’t use their phone much and a more expensive one with dedicated bandwidth for those whose livelihoods depends on reliable cellular service. Regardless, AT&T will lose many customers when the Apple exclusivity goes away, at least in this part of the country.