
AT&T’s Unity Plan Provides Free iPhone to iPhone Calls
AT&T has announced a new calling plan called the Unity plan just in time for the iPhone. With this new plan, any AT&T customer including iPhone users can talk for free with any other AT&T or Cingular user. As reported byWebMobileNews:
Fellow AT&T representative Michael Coe explained, however, that the timing of the Unity plan was established with the iPhone in mind and should become an option close to the phone’s late June launch
Given the fact that AT&T has exclusivity to sell the iPhone means signing up for the Unity plan from AT&T guarantees free calls to any iPhone in the country.
Comments
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Very impressive and strategic move. I guess if the phone is not subsidised as speculated, they are making money from each unit and do not need to rely on big call plans.
I hope whoever gets the phone in the UK follows suit.
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The current AT&T unity plans are designed to allow you to call ALL Cingular wireless and AT&T landline customers for free (not iPhone to iPhone). They have already been around before it was announced that a unity plan would be available for the iPhone (and from what I have read, not widely adopted). Seeing as the statement from AT&T was that the plans release would correspond to the iPhone release, its more believable that those are not the plans being referenced.
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Bryan, The fact that AT&T is the sole iPhone carrier in the United States in turn means that the Unity plan will offer free calls from any iPhone to iPhone.
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Every cell phone company already offers free mobile to mobile calling. This is nothing new!
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How is this new? CingulATT has been offering unlimited mobile to mobile on their network to their customers for years. Since the iPhone will only be available on AT & T, the mobile to mobile thing automatically applies. This is obviously just a publicity gimmick.
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What make the UNITY plam different is that you can call ALL AT&T LANDLINE phones for FREE - That’s Business and Residential landline phones!
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All the Unity Plan seems to accomplish is to unite AT&T with more of your money. In order to be eligible, you have to sign up for unlimited long distance service. That costs around around $20 or more, depending upon service area. Why do you need wired LD when you have a cell phone? You’d have to save at least $20 a month on your cell phone plan for this to be worth it. Also, it appears that you may lose your rollover minutes under this plan.
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Excellent strategy, I wonder if it will affect the amount of people unlocking their iphones and changing carriers?
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I think that having unlimited calling is a stress reliever. When I had a limited plan, I wanted nothing more than to stay under my minutes. No matter how big the plan was, there was always overages. Now with my unlimited plan, I can talk stress free to my clients and family. See me at http://www.mastermarketer.info
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The iphone was the biggest addition to att cell phones lineup and to their bottom line. They needed to help it along with periferal deals.
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