Cingular is Not the New AT&T in NASCAR
So Cingular is the new AT&T right? So, with all the money they spend on endorsing a NASCAR car, you would think they would want to start the transition of the brand onto their #31 car.
Well NASCAR did not like the new proposed car art and now AT&T is suing NASCAR. AT&T proposed that they add the AT&T globe to the rear end of the car. The main body paint would remain orange and the Cingular Blair Witch Guy would still adorn the hood so why would NASCAR nix the idea? Probably because NEXTEL, an AT&T rival sponsors the NASCAR circuit.
So how does it affect the iPhone? Well, with this complicated brand transition going on during the launch of the iPhone, what type of dedication can they give to the iPhone launch?