Similar to the idea of one laptop per child, the American Association of Dentists is launching a new print campaign centered around Apple’s popular iPhone revolution.

The ad campaign is designed to encourage regular teeth cleaning while making a ridiculous spectacle out of the most profound innovation of 2007.

The marketing director off AAC, Maury Feingold, quotes,

“Teeth cleaning is a painfully boring subject that most people would rather ignore like Windows Vista, I wanted to make clean teeth exciting, memorable and sexy chic. iPhone was my quick-fix strategy, I think the new ads are fabulous.”

I must admit, by comparison the new ad is quite an improvement over the last AAD campaign that included disgusting close-up photos of horses with garbage in their teeth to promote flossing. However, using the iPhone as this particular ad campaign may have been an idea by a desperate person.

At the same time, I like that they have used my favorite device. More power to them!