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Google’s $10 Million Momentum Shifter and the Release of the Android SDK

Posted November 13, 2007 1:00 PM by Gregory Ng
Categories: Android Google News 

Yesterday Google released the SDK for Android, right on time, as promised. And while most of the Apple world was focused on the UK release of the iPhone, Google made some even louder noise as they announced the $10 Million Android Developer Challenge.

In a post on the Google’s code site, “We welcome all types of applications but are looking to reward innovative, useful apps that make use of Android’s capabilities to deliver a better mobile experience.”

So what does this mean for the iPhone and the mobile phone/devices landscape? Plenty. Developers were already chomping at the bit to develop applications for Android, this prize money just sealed the deal where they will dedicate their time. And those that have promising starts to their programming initiatives will be funded by this prize money in a way that will forward their progress. When the first mobile devices running Android hit the market, it will be backed by hundreds of useful and free applications propelling those devices (at least in terms of functionality) above the iPhone.

So what do you think? Do you think Apple and the iPhone can find some way to co-exist? Or will they collectively redefine the mobile market: just in different ways?

Comments

  1. I think Apple should have seen it coming. Instead, they sat in their ivory tower thinking they were in full control and damned what the consumer (mac fans) wanted. Apple wanted web-based apps; we did NOT.
    Now Google is being seen as the giving people what they want; instead of the stubborn position Apple took, which is going to cost Apple and will impact their market share substaintially. Apple was just at the point of reaching the non-mac fans buyers. They had the chance to lock down the market and missed it. Guess they can try again with the iCar or the iToothbrush. Glad I held off buying their stock afterall.

    Posted by Scott on November 14, 2007 7:15 AM

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