Take a look at the video and decide if you think it is deceptive advertising. Apple, as you would imagine, says it definitely is not. Apple maintains that the ad is more about comparing the speed of the iPhone 3G to the speed of the original iPhone than a representation of how the 3G will actually perform. Anyone who has used both versions of the iPhone can see the validity of this argument, there’s np way to do a direct comparison because there isn’t a site on the entire net the original iPhone could load in the time alloted to the ad.

On the other hand the ad does make the iPhone look impossibly fast. If someone went and bought the iPhone and expected that kind of performance they’d be seriously disappointed. Well, they’d be disappointed for a couple of hours because once you’ve used the iPhone for 120 minutes o so you’re hooked. So which is it, deceptive or explanative?

The bad news is that your opinion doesn’t really matter in this case (well it matters to IPM, we love our readers) because the issue has been settled by the British courts and the ad has been deemed misleading.