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iPhone being crushed by the Moto KRZR (admob Metrics results)

Posted October 17, 2008 8:14 AM by Chris Seibold
Categories: Apple Nokia OSX Mobile 

Admob has a surprisingly detailed metrics report out (available here, pdf format). You’ve got stats of graphs for everything from the percentage of AT7T subscribers who use the iPhone to the breakdown of Smartphone requests by OS in Indonesia (Symbian 98%). If you’re into numbers it worth taking a long look at. If not, let iPhone Matters hit the highlights:

Apple clocks in with a 2.5% share of smartphone traffic (Nokia wins with 35.2%)

In the US Apple generates 3.9% of US smartphone traffic (Motorola wins with 28.9%)

The iPhone is 7th in among smart phone handsets. In fact the iPhone loses out even to the KRZR (3.2% to 5.4%). The KRZR?

Just as interesting as the Apple numbers are the near dominance of Symbian everywhere outside of the US. In the US people worry about Windows mobile versus iPhone OS versus RIM but if you look at the big picture it is all about Symbian.To put a finer point on it 9 points separate Windows Mobile (13%) from iPhone OS (4%). 51 points separate Symbian (64%) from Windows Mobile.

Check out the full report

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Comments

  1. Bogus statistics!

    Can’t say I’ve heard of admob.com before, but even with nine years in the business of measuring cellular data, nobody knows everyone.

    I’m suspicious of this data and therefor the headline.  First page of the report:

    - USA is 39% of the traffic they count, INDONESIA is 2nd with 22%% What?
    - Brunei has twice as much traffic as France?
    - Nigeria three times more traffic than Italy?

    If a product manger brought me these statistics, he/she would be looking for a job. 

    Who edits this stuff?

    Flack

    Posted by digital Flack on October 17, 2008 1:48 PM

  2. Flack why don’t you believe the numbers?. Indonesia has one of the largest population/mobile usage percentages in the world. My maid has a phone, my gardener to. My girlfriend has 3 mobiles. They love them!!
    The number of people browsing sites with Ad’s from their mobiles in Brunei compared to France is higher, so what? Seems fair to say the French do not do a lot of browsing from their phones.
    The last one, well that one makes the most sense. Nigerians love their phones, actually they love anything with Bling. The Italians on the other hand are like their neighbours France and not big on browsing with their mobiles.
    You seem to have a very narrow view of the world sport. Perhaps you would be better at your job if you did accept data like this and adjust you bias accordingly.
    That’s just my view.
    Peace

    Posted by ano on October 18, 2008 10:25 PM

  3. Not sure what this proves. Their metrics are based off ad requests from mobile websites. I.E. a user goes to a website via his handsets browser and said website detects what the device is and logs it. Pretty flimsy way to generate statistics. It only logs from sites that use Admob for their advertising engine. Hence.... predominantly mobile websites. Devices with more robust browsers won’t necessarily goto/be redirected to a mobile site where AdMob could log them.

    Posted by Rand on October 21, 2008 7:31 PM

  4. Excellent analysis Rand. I award you ten points and I am smarter for having read it! Thanks

    Posted by Chris Seibold on October 21, 2008 8:59 PM

  5. I cant beleive that crap!

    Posted by Hardwired on October 23, 2008 11:46 AM

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