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iPhone Deemed Too Expensive In The UK

Posted November 26, 2007 10:00 AM by Tanner Godarzi
Categories: News 

image The iPhone currently retails for £269 in the UK and given the conversion rate, is far more than US prices. That is why the iPhone has been deemed too expensive according to the analyst group CFK NOP.

The analyst group stated that 46% of respondents would not acknowledge the handset due to the high price and 26% are interested but refuse the price. 20 % are considering the handset as a holiday gift and 13% either dislike the device or do not know of it.

According to MacNN, the reason for this is the iPhone’s foreign method of sales forgoing subsidization when phones in similar price ranges are subsidized already or even free with certain contracts.

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Comments

  1. Whats the big deal, thats the same price as here in the states, 400 bucks, the UKs must be tightwads

    Posted by Bill on November 26, 2007 5:55 PM

  2. Funny - you’re buying the negative spin. Remember, Apple’s stated goal is only to own 1% of the phone market this year. If 20% of the UK is considering buying an iPhone, that’s completely amazing.

    Posted by Adam J. Bezark on November 26, 2007 7:52 PM

  3. Bill, the 8GB iPhone retails for £228.94 *excluding VAT* (VAT is our version of local/state sales tax, I guess).

    At the current rate of conversion, that comes to $472.20 USD. So not the same as $399.00 at all, then.

    We’re not tightwads (well some of us might be) but some of us are a little sick of US companies expecting us to accept overpriced and underpowered phones like the iPhone.

    Over here, paying that sort of price on top of a contract for a phone missing basic things like 3G is a joke, and not a very good one.

    Still, at least we know how to convert dollars to other currency over here. Better to be thought of as a tightwad than to have people watch you prove how ignorant you are, I guess.

    Posted by RobM on November 28, 2007 10:41 AM

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