You know when a device that isn’t even out yet, garners as much attention as the iPhone and is raved about intensively (guilty as charged) you know something is up. But it’s not the iPhone itself that caused all this. No, it’s the brickwork Apple laid out starting in 2004 building up what would become a major brand that could bolster anything connected to it all the way to massive publicity.

Building Off The IPod
For as long as I Blog At iPhone Matters I will always mention the iPod. It may make a cameo every now and then or just gobble up a whole a post (on iPhone Matters nonetheless) because last time I checked the iPhone had iPod, no scratch that, is an iPod. However the iPhone owes a lot to it’s “i” brother. Once the iPod really started taking off Apple determined they could integrate this with many of their products to make millions off the integration. The iPhone was no exception, notice how Apple labeled the music and video interface tab iPod and not iTunes as it did with the SLVR and ROKR. It was also what the 6th generation iPod was predicted to be, widescreen and would include touch capabilities.

A Major Cliffhanger
2004 was when the iPod was really starting to take off with the iPod and was the same year Apple would test just how secure their ship was by opening up a few leaks in the form of project asteroid (which was also hit like one in the form of Apple takedown notices). Tabs had to be kept on those who would divulge secret info, these people could be utilized to constantly throw people off and we’ve seen this happen through the constant “confirmed” designs. What started out as a rumor of a Mac tablet at Macworld quickly turned into a mobile phone. Especially in 2006 when tons of patents were registered did we see how anticipated everyone was, even Cisco who pushed out their iPhone right before Macworld.