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Jobs and Trademarks: Repeat Offender

Posted January 26, 2007 9:14 AM by Gregory Ng
Categories: Business Cisco 

imageAs previously mentioned, Steve Jobs and Apple are no strangers to legal battles over trademarked names. This article reveals from the pages of former Apple CEO John Sculley’s biography, that Steve Jobs was advised to choose another name for the “Mac” in 1984 because another company already owned the name. Apparently, it took over 2 million dollars worth of out of court settlements to secure the name. This further proces that when Steve wants something, he just takes it.

[Via One Compare]

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