PodcastsGallery iPhone Matters
search


Note to AT&T: Your SMS advertising makes users angry

Posted January 13, 2009 1:29 PM by Chris Seibold
Categories: Advertising AT&T 

Couldn’t say how many iPhoners got this:

image

But more than one did. And in my informal poll so far it turns out that everyone surveyed hates it. Even if you love American Karaoke the idea that AT&T would waste your time with an ad for it extremely annoying. Okay AT&T this is exactly what not to do with your iPhone list. See, the idea that you’re going to feed iPhone users ads and generate a little revenue sounds like a great idea in the boardroom but it really angers the iPhone users. Everyone loves the iPhone but not many are enamored with AT&T (witness the success of the Storm, the only thing that thing has going for it is Verizon). Don’t give us more reasons to hate you.

In short: The iPhone is great for advertising but do it on Mobile Safari. Buy some ad space on sites and go crazy. Don’t force feed it to your customers via text. I know replying “stop” will supposedly make it go away (until the next time you decide an ad is really important) but it would be far preferable for everyone involved to have an opt in system for ads.

Update:
On the other hand maybe AT&T just doesn’t understand my viewing preferences. I’ll send an unsolicited reply to AT&T just so they’ll be aware of what I really want to see:

image

There, TV watching advice has been shared all around.

Comments

  1. i didn’t get it.  but, then again, i’ve never sent a text message to AI voting for the ridiculous which was probably the target audience.

    Posted by Algernon on January 14, 2009 10:22 AM

Submit Comments

Commenting is not available in this weblog entry.
Forums | About | Contact | Press | Privacy

©2007 sterndesign, LLC. All rights reserved. All trademarks and copyrights remain the property of their respective owners. Proudly powered by ExpressionEngine. Dedicated hosting by pMachine Hosting