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Options the Secret Life of Steve Jobs

Posted November 10, 2007 9:53 PM by Don Palmigiano

imageIf you read Fake Steve Jobs you are probably familiar with the funny and amusing attitude which he uses to depict real life icon Steve Jobs. The man, Daniel Lyons, has written a book all about Steve Jobs and Cupertino. He uses his usual hilarious writing in this satire, reliving all of the stock and options trouble that Steve Jobs underwent. It is written with a bombastic style which reflects the earlier outlook and lifestyle of the man we have come to adore.  It was a pleasure to read this book and admire the awesomeness that is (fictional?) Steve jobs.

It is Tuesday afternoon. I am barefoot, sitting on a cushion in the lotus position, gazing at a circuit board. This board, no bigger than a playing card, has taken years to create. It is the heart of the iPhone, the most important object my engineers have ever assembled. And it is wrong.
I do not know why, exactly. But it is wrong. By this I do not mean that the board does not function correctly. It functions perfectly. But it lacks beauty. My engineers argue that a circuit board need not be beautiful, since no one will ever see it.
“Yes,” I say, “but I will know it is there. And I will know that it is not beautiful.”

 

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