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Push Notification Will Cost iPhone Developers

Posted April 14, 2009 3:00 PM by Tanner Godarzi
Categories: Analysis 

image While Apple has been touting its Push Notification service for the iPhone as a way to emulate background tasks without significant battery drain, developers may not jump on the bandwagon so easily as the costs to set up a Push Notification server prove to be too much for small time Software writers.

Erica Sadun of TUAW fame has published an interesting article that takes a look at the costs and extra energy needed to support Push Notifcation for iPhone Apps. Erica argues that small time developers and those that make their Apps available for free won’t be able to afford the server costs to scale Push Notification to thousands if not hundreds of thousands of users. As more and more people download Push enabled Apps, more servers have to be added to a developers arsenal to support the multiple connections coming in. The costs associated with it could be higher than the profit made from their Apps and in effect ruin small developers and cause them to disable Push Notification in their Apps.



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