Jim Cramer of the popular “Mad Money” TV show thinks Ivan Seidenberg, the CEO of Verizon shpould get mad props. In his show, according to his website, TheStreet.com, Cramer said, “Seidenberg should take Verizon even higher and deserves the benefit of the doubt.”

But when Cramer then asked Seidenberg about how the iPhone would impact Verizon, thats when the real propping came out. In this case, it was Seidenberg propping up Verizon’s flexibility, advanced network, and breadth of choices as reasons why Verizon can counter AT&T and Apple’s iPhone.

The iPhone is going to create a lot of buzz and add “sizzle” to the industry, Seidenberg said. He believes that people will go to Apple and AT&T stores and then compare the product with what Verizon has to offer.

Although I believe that Verizon does indeed have a more dvanced network and greater flexibility, there is no way in hell people will take the time to compare options between Verizon and AT&T. Why? Well, mostly because those who are interetsed in the iPhone are caring more about the “sizzle” than anything else. And right now, if someone is lucky enough to get the chance to buy an iPhone, they won’t have the luxury of weighing other options. Seidenberg is speaking about practical people, not technolusting people.

“Our issue with this is when customers get interested, they’re going to want flexibility and breadth of choice.” Verizon, Seidenberg said, is poised to offer this. Additionally, while the CEO isn’t underestimating the iPhone, he’s convinced that customers will realize the greater choices that Verizon’s products offer.

This will ring true for the customers who become interested in the iphone a year down the line. But by that time, the demand for the iphone will probably remain high and the initial sales will deem the iPhone a success.

[Via TheStreet.com]