Business

In a well written and in depth article published on Computerworld.com, Steve Jobs apparently “blew” his iPhone keynote. According to the article published last week, Steve Jobs mentioned the iPhone too soon, giving the competition enough time to make adjustments to their devices and possibly get them out before Apple.

The article also goes on to mention that telling the public and Wall Street that 10 million units was their sales target by 2008 is an “unreachable goal”, considering Blackberry only sold 5.5 million units last year and that was via a variety of carriers, including a number of Blackberry models, not just one model in Apple’s case.

With a lack of 3G technology, video calling and recording, no Word or Excel support, no chance of using the phone as a laptop modem and, of course, no removable battery and limited storage and expandability, it’s being classed as a bit of a let down before it’s even been released.

My only defence for the the above paragraph is that I think that while this device does cost quite a bit of money, it’s not being aimed at… more...

Cingular has always been an owned subsidiary of AT&T, but after AT&T’s merger with Bell South, moves have been made to consolidate the brands into the “New AT&T” According to their site, “The Cingular brand will begin to transition to the AT&T brand in early 2007…” so why in the world would they announce the partnership with Apple’s iPhone as Cingular?

AT&T could have used the huge announcement which has sent ripples of excitement around the world, to kickstart the rebranding effort. But instead it has been about Cingular, a brand that will no longer exist by the end of the year. Did AT&T miss the boat with the iPhone?

Related link about the AT&T/BellSouth merger.